Impact on Landlords and Tenants of Recent Increase in Rents UK

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The UK rental market is in a constant upward trend, with the impact of rising rents being keenly felt by both landlords and tenants. The demand for rental properties continues to outstrip supply, a trend that a combination of factors has exacerbated. These include a lack of new rental stock and landlords exiting the market due to unfavourable conditions, leading to rental growth being expected to outpace wage growth in 2024. Zoopla1 notes that, in 2023, we saw rises in average monthly rents of up to 9%, which, in many cases, resulted in renters paying an additional month's worth of rent by the end of the year. 

The Lack of Rental Stock

The shortage of affordable housing has been attributed to insufficient construction by successive governments and the reduction of social housing stock, with an estimated need for 340,000 new homes annually in England alone. While the Conservative government had aimed to deliver 300,000 new homes in England, they have yet to reach this target, with only 232,000 new homes supplied in 2021/22. Such shortfalls have contributed to the private rental sector doubling over the last two decades, putting further pressure on rental availability and pricing, according to data from the Big Issue2.

Source: ONS³

The Autumn 2023 budget announcement of a £110 million investment in mitigation schemes to facilitate new home building in 2024 may offer some relief. However, the unprecedented demand for rental property is not expected to ease until at least 2025, when more attractive mortgage rates may encourage tenants to consider homeownership.

The Role of Interest Rates

The Guardian reports4 that there's an anticipatory air in the latest financial updates as the Bank of England's policymakers convene with expectations to maintain the interest rate at 5.25%. This decision comes amidst speculation of forthcoming adjustments influenced by inflation trends. Analysts are pointing towards revised forecasts suggesting a significant inflation deceleration, painting a six-month outlook where price growth markedly diminishes.

This potential easing of inflationary pressures has led to conjecture within financial markets about the Bank's future moves. The Monetary Policy Committee (MPC) could now be keenly interested in potential reductions in borrowing costs, which could be initiated as early as June 2024. Should the inflation outlook align with current projections, the latter half of 2024 may witness strategic rate cuts by the MPC.

Region Annual rental increase (%) Annual rental increase (£) Average monthly rent
Scotland 12.10% £84 £780
North West 10.80% £81 £831
Wales 10.10% £78 £852
North East 9.70% £60 £672
East Midlands 9.70% £75 £846
East of England 9.50% £99 £1,145
South East 9.30% £110 £1,294
West Midlands 8.80% £72 £883
South West 8.60% £83 £1,061
London 8.00% £157 £2,128
Yorkshire 7.70% £56 £782
Northern Ireland 4.90% £35 £750

These developments are exciting to landlords and tenants in the UK's property market, as any alteration in interest rates inevitably ripples across the economy, influencing mortgage rates, rent affordability and investment yields. Landlords, especially, might see this as an opportune moment to reassess their portfolios, whereas tenants could find some respite in stabilized or potentially reduced rental demands.

The interplay of inflation and interest rates is a complex but crucial aspect of economic stability and growth. As such, the MPC's decisions in the coming months will be critical in steering the country's financial course amidst global economic uncertainties. As the situation evolves, keeping abreast of these financial forecasts and policy changes will be vital for all stakeholders in the UK housing market.

Landlords face increased mortgage costs due to high-interest rates, which could impact their investment profitability. Conversely, high mortgage rates may deter potential homebuyers, increasing the demand for rental properties and potentially driving up rents further. Predictions of interest rate cuts by mid-2024 could offer some financial relief to landlords later in the year. 

The Renters Reform Bill

Legislative changes are on the horizon with the Renters Reform Bill, which aims to provide tenants and landlords with a more secure private rental landscape. Although no official date for its enactment has been confirmed, it is anticipated to be effective in late 2024. The Bill will bring about significant changes, including the abolition of fixed-term tenancies, the restriction of rent increases to once per year, the introduction of a private rented sector ombudsman, and the enforcement of the Decent Homes Standard for private landlords (Knight Frank Blog, 2023).

The Pauzible Difference  

Pauzible could assist in mitigating the need for landlords to raise rents through their innovative partnership model. By providing a financial buffer, Pauzible can alleviate some of the immediate financial pressures landlords face, such as mortgage payment hikes due to interest rate increases. If landlords can pause their mortgage payments or part of them for up to 5 years, they may not need to transfer these costs onto tenants through higher rents.

The arrangement with Pauzible can give landlords the breathing space to strategize and adjust without the urgent need to recoup costs by increasing rent. This approach not only benefits landlords by giving them time to manage their finances but also aids tenants, who may otherwise struggle with rent hikes, especially during economically volatile periods.

Additionally, by partnering with Pauzible, landlords can continue to invest in their properties, ensuring they meet the required standards, such as the Decent Homes Standard, without the immediate pressure to pass these costs onto tenants. Maintaining property value and desirability can be a long-term benefit for landlords, as it could lead to higher occupancy rates and potentially more stable rental income streams.

In conclusion, the recent increase in rents in the UK affects both landlords and tenants. Tenants are experiencing financial strain due to the high proportion of their income going towards rent, while landlords are navigating the challenges of increased mortgage costs and legislative changes. The balance between maintaining profitable investments for landlords and ensuring affordable living conditions for tenants is delicate and will require careful navigation as the market continues to evolve.


Q: What broader economic factors are contributing to rising rents?

A. Beyond housing supply and demand issues, the rising cost of living, and broader economic uncertainties are likely exacerbating rental price growth. 

Q: How long are rents expected to continue increasing?

A. While difficult to predict, if housing inventory remains low and demand high, experts anticipate rents will likely continue rising through 2024 before potentially stabilizing.

Q: Are certain cities/regions experiencing faster rising rents than others?

A. Larger cities such as London, Bristol and Manchester saw sharper rental price growth in 2023, at over 5% on average. More affordable areas are now also seeing jumps.  

Q: How many UK households are estimated to be currently "rent-burdened"?

A. Over 30% of renters or 1.6 million UK households now spend at least one third of disposable income on housing costs, meeting definitions of excessively "rent-burdened."

Q: Are landlords leaving the rental market contributing to reduced supply?

A. Recent landlord surveys indicate 18% of private landlords plan to sell one or more properties by 2025 driven by regulation and cost pressures, indicating a looming supply shortfall.

Q: Does Build to Rent expansion help address lack of rental properties?

A. Major "Build to Rent" developers bringing large-scale purpose-built rental projects to market can boost inventory. However they still only account for 3% share of UK rental stock currently.


1. Renters paying an extra month's rent per year after latest rises | Zoopla | Released on: 15 January 2024
2. Rents in UK are rising at highest rate in decades. Will they keep going up | Big Issue Article | Released on: 15 February 2024
3. Index of Private Housing Rental Prices, UK: January 2024 | ONS | Released on: 14 February 2024
4. Bank of England expected to hold rates and warn on inflation | Guardian Article | Released on: 01 February 2024

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